Privacy Policy

Privacy Policy



MrUndertaker understands that your privacy is important to you and that you
care about how your information is used and shared online. We respect and
value the privacy of everyone who visits Our Site and will only collect and
use information in ways that are useful to you and in a manner consistent
with your rights and Our obligations under the law.

This Policy applies to Our use of any and all data collected by us in
relation to your use of Our Site. Please read this Privacy Policy carefully
and ensure that you understand it. You will be required to read and accept
this Privacy Policy when signing up for an Account. If you do not accept
and agree with this Privacy Policy, you must stop using Our Site

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:


means an account required to access and/or use certain
areas and features of Our Site;


means a small text file placed on your computer or device
by Our Site when you visit certain parts of Our Site and/or
when you use certain features of Our Site. Details of the
Cookies used by Our Site are set out in our cookie policy,
also available on our website;

“Our Site”

means this website,;

“UK and EU Cookie Law”

means the relevant parts of the Privacy and Electronic
Communications (EC Directive) Regulations 2003 as amended
in 2004, 2011 and 2015; and


means Mr Undertaker Ltd, a limited company registered in
England under 10688783, whose registered address is
Shernden Manor, Shernden Lane, Marsh Green, Edenbridge,
Kent, TN8 5PS.

2. Information About Us

2.1 Our Site,, is owned and operated by Mr
Undertaker Ltd, a limited company registered in England under 10688783,
whose registered address is Shernden Manor, Shernden Lane, Marsh Green,
Edenbridge, Kent, TN8 5PS. Our VAT number is 282161121.

3. Scope – What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. It does not
extend to any websites that are linked to from Our Site (whether We provide
those links or whether they are shared by other users). We have no control
over how your data is collected, stored or used by other websites and We
advise you to check the privacy policies of any such websites before
providing any data to them.

4. What Data Do We Collect?

Some data will be collected automatically by Our Site (for further details,
please see section 12 on Our use of Cookies and Our Cookie Policy, other data
will only be collected if you voluntarily submit it, for example, when
signing up for an Account. Depending upon your use of Our Site, We may
collect some or all of the following data:

4.1 name;

4.2 date of birth;

4.3 gender;

4.4 contact information such as email addresses and telephone numbers;

4.5 demographic information such as post code, preferences and interests;

4.6 IP address (automatically collected);

4.7 web browser type and version (automatically collected);

4.8 operating system (automatically collected);

4.9 a list of URLs starting with a referring site, your activity on Our
Site, and the site you exit to (automatically collected);

4.10 The wishes relating to your funeral plan that you tell us about by
using the planner.

5. How Do We Use Your Data?

5.1 All personal data is stored securely in accordance with the principles
of the Data Protection Act 1998. For more details on security see section
6, below.

5.2 We use your data to provide the best possible products and services to
you. This includes:

5.2.1 Providing and managing your Account;

5.2.2 Providing and managing your access to Our Site;

5.2.3 Personalising and tailoring your experience on Our Site;

5.2.4 Supplying Our products and services to you;

5.2.5 Personalising and tailoring Our products and services for you;

5.2.6 Responding to communications from you;

5.2.7 Supplying you with email marketing content and newsletters that you
have subscribed to (you may unsubscribe or opt-out at any time;

5.2.8 Market research;

5.2.9 Analysing your use of Our Site and gathering feedback to enable Us to
continually improve Our Site and your user experience;

5.2.10 Providing you and you family with a permanent record of your wishes
relating to your funeral plan;

5.2.11 With your explicit permission, sharing your data our third party
funeral plan partner, With Grace Ltd for the purposes of providing a quote
for your funeral plan.

5.3 With your permission and/or where permitted by law, We may also use
your data for marketing purposes which may include contacting you by email
and telephone and text message and post with information, news and offers
on Our products and services. We will not, however, send you any
unsolicited marketing or spam and will take all reasonable steps to ensure
that We fully protect your rights and comply with Our obligations under the
Data Protection Act 1998 and the Privacy and Electronic Communications (EC
Directive) Regulations 2003, as amended in 2004, 2011 and 2015.

5.4 Advertisers whose content appears on Our Site may engage in what is
known as “behavioural advertising” – advertising which is
tailored to your preferences, based on your activity. Your activity is
monitored using Cookies, as detailed below in section 12. You can control
and limit your data used in this way by adjusting your web browser’s
privacy settings. Please note that We do not control the activities of such
advertisers, nor the information they collect and use. Limiting the use of
your data in this way will not remove the advertising, but it will make it
less relevant to your interests and activities on Our Site.

6. How and Where Do We Store Your Data?

6.1 We only keep your data for as long as We need to in order to use it as
described above in section 5, and/or for as long as We have your permission
to keep it.

6.2 Your data will only be stored within the European Economic Area
(“the EEA”) (The EEA consists of all EU member states, plus
Norway, Iceland and Liechtenstein).

6.3 Data security is of great importance to Us, and to protect your data We
have put in place suitable physical, electronic and managerial procedures
to safeguard and secure data collected through Our Site.

6.4 Notwithstanding the security measures that We take, it is important to
remember that the transmission of data via the internet may not be
completely secure and that you are advised to take suitable precautions
when transmitting to Us data via the internet.

7. Do We Share Your Data?

7.1 With your explicit permission, We may contract with third parties to
supply funeral planning services to you on Our behalf. These may include
financial product relating to funeral plans. In some cases, the third
parties may require access to some or all of your data. Where any of your
data is required for such a purpose, We will take all reasonable steps to
ensure that your data will be handled safely, securely, and in accordance
with your rights, Our obligations, and the obligations of the third party
under the law.

7.2 We may compile statistics about the use of Our Site including data on
traffic, usage patterns, user numbers, sales and other information. All
such data will be anonymised and will not include any personally
identifying information. We may from time to time share such data with
third parties such as prospective investors, affiliates, partners and
advertisers. Data will only be shared and used within the bounds of the

7.3 In certain circumstances We may be legally required to share certain
data held by Us, which may include your personal information, for example,
where We are involved in legal proceedings, where We are complying with the
requirements of legislation, a court order, or a governmental authority. We
do not require any further consent from you in order to share your data in
such circumstances and will comply as required with any legally binding
request that is made of Us.

8. What Happens If Our Business Changes Hands?

8.1 We may, from time to time, expand or reduce Our business and this may
involve the sale and/or the transfer of control of all or part of Our
business. Data provided by users will, where it is relevant to any part of
Our business so transferred, be transferred along with that part and the
new owner or newly controlling party will, under the terms of this Privacy
Policy, be permitted to use the data for the purposes for which it was
originally collected by Us.

8.2 In the event that any of your data is to be transferred in such a
manner, you will be contacted in advance and informed of the changes. When
contacted you will be given the choice to have your data deleted or
withheld from the new owner or controller.

9. How Can You Control Your Data?

9.1 When you submit information via Our Site, you may be given options to
restrict Our use of your data. In particular, We aim to give you strong
controls on Our use of your data for direct marketing purposes (including
the ability to opt-out of receiving emails from Us which you may do by
unsubscribing using the links provided in Our emails and at the point of providing your details
and by managing your Account).

9.2 You may also wish to sign up to one or more of the preference services
operating in the UK: The Telephone Preference Service (“the
TPS”), the Corporate Telephone Preference Service (“the
CTPS”), and the Mailing Preference Service (“the MPS”).
These may help to prevent you receiving unsolicited marketing. Please note,
however, that these services will not prevent you from receiving marketing
communications that you have consented to receiving.

10. Your Right to Withhold Information

10.1 You may access certain areas of Our Site without providing any data at
all. However, to use all features and functions available on Our Site you
may be required to submit or allow for the collection of certain data.

10.2 You may restrict your internet browser’s use of Cookies. For
more information, see section 12 and Our Cookie Policy

11. How Can You Access Your Data?

You have the legal right to ask for a copy of any of your personal data
held by Us (where such data is held) on payment of a small fee which will
not exceed £10. Please contact Us for more details at, or using the contact details below in section 13


12. Cookies

Our Site may place and access certain first party Cookies on your computer
or device. First party Cookies are those placed directly by Us and are used
only by Us. We use Cookies to facilitate and improve your experience of Our
Site and to provide and improve Our [products and ] services. By using Our Site you may also receive certain
third party Cookies on your computer or device. Third party Cookies are
those placed by websites, services, and/or parties other than Us. We use
third party Cookies on Our Site for analytics, advertising and statistical
reasons. In addition, Our Site uses analytics services provided by Google
Analytics, which also use Cookies. Website analytics refers to a set of
tools used to collect and analyse usage statistics, enabling Us to better
understand how people use Our Site. For more details, please refer to Our
Cookie Policy

13. Contacting Us

If you have any questions about Our Site or this Privacy Policy, please
contact Us by email at info@mrundertaker,com. Please ensure that your query
is clear, particularly if it is a request for information about the data We
hold about you (as under section 11, above).

14. Changes to Our Privacy Policy

We may change this Privacy Policy as we may deem necessary from time to
time, or as may be required by law. Any changes will be immediately posted
on Our Site and you will be deemed to have accepted the terms of the
Privacy Policy on your first use of Our Site following the alterations. We
recommend that you check this page regularly to keep up-to-date.